A Whole New Ball Game for Marketers and Developers

In this Digital commoditized world, it has become extremely important for brands to maintain loyalty, rapport and harmony. This holds true to its importance because everyone has a smartphone, there are millions of apps on the market and anyone can create an app quickly and relatively at a cheaper rate.

With a new era rising, it has become extremely important for developers and marketers to work together ensuring the right business strategy to succeed in this digital world. The business strategy followed by success stories are all aligned to offer a real purpose. Games have been developed to kill time and boredom, Uber and Ola have made transportation and taxi services simpler. There are hundreds of apps in the market that have been aligned to offer a real purpose, whether its fitness to grocery shopping or learning a new language. For any new business idea or an app to succeed in this competitive world marketers and developers need to merge and think alike while planning ahead for a business strategy. People are going to use your app daily if and only if it serves a purpose for them.  In the upcoming economy, we are witnessing mobile systems to be the driving force.

This change in the idea of mobiles and its importance came about by the change in Google Play store’s algorithm. Google Play Store would previously rank its apps by the number of times they have been downloaded. After the change in the algorithm, Google now ranks apps by the daily engagement by users. For apps to now have a ranking they must have value and be used by consumers on a daily or continuous basis.

This shift has or will create much drift in the workings of marketers and developers. Quantity over quality can no longer be the business strategy. Marketers and developers now more than ever need to work closely on building apps with a purpose to meet the life cycle of that app. Even if developers create apps to kill boredom, there is still room to market it smartly to keep the ongoing engagement. This is only the beginning of this new era, if developed and marketed well, any business would be moving on the right path.


Why are Small Businesses Building Mobile Apps? And are they Important?

With the increase in total internet usage across all devices, Android OS has crossed Microsoft Windows as the leading OS globally. This win of Android deeply reflects on the progress made in the developing markets and also a reflection of mobile phones being used as the dominant platform across the globe. The use of mobile apps in small businesses is still a unique idea. But small business is moving rapidly to make a mobile app.

A number of small businesses that have a mobile app are expected to jump to a 67% rise by the end of 2017. With businesses slowly adapting and catching up with the changes in time and technology we are witnessing more and more businesses shifting focus to technology as a commonplace to conduct business. The reason why small businesses are racing to build a mobile app is quite simple; they want to improve their business.

Industry experts and data has pointed out that using a mobile app can enhance customer service and return on investment (ROI). These are the sole reasons and features any small business right now is looking for in a mobile app. They are shifting with time as they bear witness to examples made by other companies. Businesses run by younger owners or managers are seen to be keener on developing a mobile app while using in-house resources to build these apps instead of external resources.

Mobile apps for small business hasn’t grown to its full potential yet. The market is still in the stages of maturing, but if a small business does not have a mobile app then they are running behind. Taking advantage of the market while it is still in the process of maturing could bear fruits for small business. This will simply allow businesses to gain the best of mobile apps and its features that are improved customer service and solid ROI. It is imperative to have a strategy in mind before you get a mobile app developed. Follow the trends of the market carefully and study the competition. It is only when you have your strategy in place can you gain the edge over your competition.

App development does not come cheap. Many small businesses are choosing to go with in-house production, this does allow more freedom and leverage but also means dedicating a large amount of investment. Bringing on a development and design agency or a freelancer would help fasten and smoothen the process. This would come with experience and expertise of the trends and knowledge in the market.

A mobile app will not guarantee more customers or more business, but it is a better way of connecting with your customers and making sure they are provided with quality service. The main focus of small business should be on improving customer experience and satisfaction by providing them with a mobile application to ease the flow of their search.


Beginning of a New Wireless Star trek Age?

The 2000’s have shown immense digital and technological advances. When we were kids back in the 90’s and the 80’s, our time would be spent mostly in outdoor games. If we weren’t playing under the sun we spent our time playing board games, puzzles etc. But soon after as times kept changing and the advances in technology music players, computers, laptops, and portable handheld gaming devices. It was a massive wave of technological innovations. Gaming devices by Nintendo and PlayStation were in huge demand, every kid on the block either had one or wanted one. Slowly the number of children playing outside reduced and you would see more children on devices. With the passing of time, the number of children on devices began to increase and with latest versions of the device. It’s an amazing sight to behold, a strong example of how human beings are adaptive to their surrounding nature and changes that come with time.

Fast forward to the present and the list in technological advances does not end. We are in an age where everything will soon become wireless. From mobile phones, telephones, headphones, earphones, gaming controllers, music speakers etc. The list can keep going, every month we hear of a new start-up creating something to make the human life easier. Some of the innovations are bizarre and they make you wonder if we even need them but some of them are marvellous creations that make you want to spend the $. Technology has come a long way, the fruits that we bear now were planted years back. Visionaries like Steve Jobs paved the way for these times. Their ideologies, their vision is what made all this possible.

The innovations didn’t stop there, everything that was wired is now becoming wireless. We have wireless headphones, wireless smart bands, and smart watches. Everything is connected through a virtual wireless connection; it’s like a completely different world.

Apple came out with their newest wireless creation: Air pods. The Air pods are definitely worth the wait and the excitement since the announcement has only increased. Air pods wireless ear buds that support a
long-lasting battery, better wireless connection, and seamless pairing with nearby iOS devices. Air Pods also come with a built-in smart sensor that can detect when you remove the ear buds, this feature automatically pauses the music. Air pods are a hot buy in the wireless earbuds market.

Human Inc. recently revealed their creation, Human Sound Headphones. They are rather odd looking as they look exactly like ears. Human says all headphones should look like ears, and with all the new upcoming innovations we can see wireless headphones industry is getting extremely experimental. The two ears are can be connected by a magnet and when put together perform the function of a speaker, the battery last for around 12 hours and hey, it charges wirelessly. The entire surface area of the exterior portion of the ear is touch sensitive, Human Inc. is taking a very natural approach to this innovation.

Amazon Echo, controlled by Amazon’s Alexa is a wireless speaker. But it does a lot more than your normal wireless speaker. It uses nothing but the sound of your voice to play music, search the web, and make a shopping or to-do list, gives you weather reports and all this while your phone stays in your pocket. Alexa is Amazons voice control system. Similar to Apples Siri and Microsoft Cortana. Alexa and echo paired together in one system are possibly the year’s biggest tech products. It uses your voice and fulfils any wish you might have. I mean we used to see all this in Sci-fi movies and now it’s at our fingertips.

The innovations are endless, every day you will hear of a new one. Our race is constantly adapting to the changing times. With these products life has become simpler and more efficient, whether for work or play after using these products and enjoying their uses, all one can say is that ‘Life is good’.

 


Should you consider rewriting ads?

There is a lot one can do to optimise their paid search campaign. From increasing first page bids, changing keywords and their match types, landing page relevancy. But how important can an ad copy be? How can tweaking a few words here and there make a difference right? On the other hand researching for keywords, auctioning for first page bids and designing a landing page are all intriguing and exciting. But working on Ad copies? The answer might surprise you all.

The reason is quite simple, you can have the best keywords and landing pages. If you are going to show the wrong ads to the wrong audience, it isn’t going to do much of a difference. No one will click on your ads and you will be left with an ineffective ad campaign. But if your ad is of relevance and targeting the right audience then you get all the clicks and right ones too.

Rewriting an ad is one of the most effective paid optimisation a marketer can do. Knowing the importance is the first step but knowing how to effectively write an ad copy is different from knowing its importance.
People are emotional buyers. People search online for solutions to their problems. The problems they have are in urgent need of solving and psychologically having an unsolved problem makes people uncomfortable. Your ads should, therefore, resonate with what people need and target their emotions. It is also important to know that people desire quick results, so the ads should also solve their problem of urgency. If your ad speaks to the people of their problems and needs of urgency they are more likely to go with your ad than your competitors.

People are emotional buyers. People search online for solutions to their problems. The problems they have are in urgent need of solving and psychologically having an unsolved problem makes people uncomfortable. Your ads should, therefore, resonate with what people need and target their emotions. It is also important to know that people desire quick results, so the ads should also solve their problem of urgency. If your ad speaks to the people of their problems and needs of urgency they are more likely to go with your ad than your competitors.

The second important factor to keep in mind is playing at people’s selective attention. Our subconscious pays closer attention to keywords that the person is looking for. So if your ad consists of those keywords you will be able to grasp the user’s attention. If your ad does not target those keywords, the brain deems it as irrelevant and your ad is bound to be ignored.

Rewriting your ad copy is not as interesting and can be a gloomy task but it is an effective way to get your budget’s worth. It is important to think from your audience’s point of view. Ask yourself questions and put yourself in their shoes. Once you answered the questions and thought from your audience’s perspective, you should start writing you ad. Play around, create copies, and keep trying different keyword combinations to make effective and valuable ads.


Understanding UI and UX & its effect on App Development

Which is what?

The process of making the application is User Experience (UX) and the process of integrating them and giving them in an app is User Interface (UI).

UI Is About Making Attractive Interfaces                                                                                                                      

How it is done in iOS

Be it android or iOS, every app is built using common interface features to get a consistent appearance across the system, enabling flexible customization altogether.

These features are adaptable as they let you create an app with a great appearance on iOS platform and update the design when the system brings changes in appearance. There are three main elements which need to be given importance for great UI. 

Managing UI Bars – Make a search, tab, navigation, status and toolbars identifiable to your users. Restrict from using too many controls at a time to allow quick and easy directing, action and communication. You can go for a toolbar if too many controls are needed to manage the content.

Easy to Comprehend UI Views: When users open an app, they are not looking to juggle with so much text on the screen. It should be something they want to do and it’s right there. If you are going for the split view, keep navigation bars to one side of the split view. When going for text views, the text should be decipherable with suitable keyboard type. In the case of action sheets, make sure that for small screens, it slides from the bottom and in large screen it is there altogether as a pop-up.

For the user to end the task, add cancel button and put it at the bottom for clarity. To notify users about some important information or problems, purchases or cancellations, use alerts. In both landscape and portrait mode, the alerts should be clear and responsive.  To provide easy web viewing for embedded HTML, or in e-mailers, you would have to give features like back and forward button for users to flip through several pages. Keeping interactive views, pages, pop-ups and tables allows easy scrolling, positioning, omission and overall a great user experience.

UI Components – If using buttons, why not use custom buttons; if using labels why not use legible and dynamic labels. You can make initiation indispensable for the user by conveying appropriate info with expandable edit menus on photos and texts, keeping page controls at the bottom. To let the user know when the download is complete or when is it in the process, use activity indicators for clarity.

With Apple Pay, Health Kit, and Research Kit, you can design amazingly powerful apps.

For Android

More than a million phones, tablets & devices in various sizes run on the android platform.  The layout system is easily adaptable and has great scalability. You just need to create a flexible and optimizable layout. To make sure that the app looks great on every device you must provide resources for different screen densities (DPI).

The touch and feel of the application have a tremendous role to play in the success of an application. As the first few things that we experience when we open a mobile application are its colours, theme, interactions, graphics and typography.  Very often, all these things impact our senses in a way that we start evaluating an app in our mind and tend to gain interest when we experience an app that is interactive, simple to use and just amazing.

You Need To Engage The User! How Can You Do That?

 By creating a visual dialogue with great animation, style, colours, layout, patterns, and components and enhanced usability. Simply combine archetypal principles of good design, innovation and technology.

It is not necessary to build all of your UI with View and View Group objects. Luckily, there are standard UI layouts and components for Adding the Action Bar, Dialogues, and Status Notifications. Google has given the user interface guidelines, which facilitates the app designers with an overview of Android styles, design patterns, building blocks and much more.

Getting down to the brass tacks for great UI are navigation bars, and users really get annoyed if they happen to be erratic, make sure they are consistent and don’t work in an unexpected manner. When working on widgets, you must know that users like to move their widgets from home screen and it has to be the most important and accessible data.

There are certain properties, which you need to know to create a visually compelling android app:

  •  Material is the Metaphor

Android utilises this new design metaphor inspired by paper and ink, offering support to the sense of touch. It synthesises the standard ethics of a good design with invention and possibility of technology and science.  The goal of the material design is to produce a single underlying system that allows uniform experience across platforms and devices. Mobile rules are fundamental, but touch, voice, mouse and keyboard are all prime input methods.

  • It has to be Bold, Graphic, Intentional

More than pleasing the eye, the functional elements of material design like grids, colours, space, etc. create a hierarchy, meaning and focus. Thoughtful colour choice, end-to-end imagery, large-scale typography and deliberate white space create a dynamic and realistic interface that facilitates in putting emphasis on user actions making core functionality apparent and providing waypoints for the users.

  • Motion provides Meaning

The only emphasis here is on focusing attention and maintaining continuity. As the primary user actions are the inflexion points, they initiate motion transforming the whole design. All the actions are made to take place in a single environment so that the experience of a user is continuous as they transform and recognise.

UX Is About Giving Convenient Interfaces        

There are few cornerstones responsible for a great UX on both iOS and android apps.

  • Interaction Design (IxD)

Create every component on the screen which the user may open, click, tap or swipe. Having its own realm, IxD sets the guidelines for designers to create an interactive relationship between the user and the app. Before you step onto technical details, take into consideration how users want the app to look and interact. Do you know where and how the user is going to use it and what is he trying to gain out if it? Well, try to have a preliminary idea of it. Then decide on how my user is going to navigate and interact with the interface and how much scope is there for errors. Ultimately it has to be flexible, robust, and easy to operate with easy to understand the content and not too overwhelming visualisation. Everything from a simple link to button and tabs, define the Interaction Design.

  • Wireframes and Prototype

With a great design strategy, wireframing of key interactions and creation of prototypes, you can optimise your user experience. By prototyping you mean designing a fully functional app and test the new design for its look and feel. By wireframing you have a visual illustration of the app with links, text, graphics and then you can get the idea of how the components are placed on the screen.

  • Information Architect

Create a blueprint of your app design to produce a catalogue of the text, images or bars, to have an idea of how it should be classified. You can do competitor analysis, read tutorials and analyse how users react as they progress through a task. Then changes can be illustrated and accordingly placement of info on the screen can be done. E.g. you might want the search bar to be organised by name and not by price.

  • User Research

At the initial stage of app development, conduct a user research to arrive at a solution. E.g. you have created an iOS app and want to know how your customer reacts to it, through this research you can have a real-time idea if they are able to understand the app and its functionalities. This will save your future efforts and hands-on user feedback.

Scenarios :

  • Scenarios will answer the how, what, why, who, where and when of the app usage.

A scenario is basically the user journey determined by calculated user experience (i.e. what ideally should happen), but have the potential to frame what is currently happening.

They include many forms like written narratives, visual storyboards, comic strips or even videos, providing a reality check for your designs. They allow you to see how the people will interact with the app in the real world while signifying the usability of tools in users’ day-to-day tasks.
Author Chris Nodder suggests writing scenarios and altering them into visual storyboards that have the elements to show interactions, which are hard to describe in words alone, like emotions, actions, details and progressions. The focus is primarily on what happens and not necessarily on how it happens. For instance, Jane brings up a larger image of the t-short she thinks would look good on her.

Author Chris Nodder suggests writing scenarios and altering them into visual storyboards that have the elements to show interactions, which are hard to describe in words alone, like emotions, actions, details and progressions. The focus is primarily on what happens and not necessarily on how it happens. For instance, Jane brings up a larger image of the t-shirt she thinks would look good on her.

Add any remarks or inputs that you feel are essential at this step. For instance, make a note that there might be alternative images available to the t-shirt, such as a back shot and a side shot.

Add any remarks or inputs that you feel are essential at this step. For instance, make a note that there might be alternative images available to the t-shirt, such as a back shot and a side shot.

Welcome any questions and assumptions at this step and try to resolve them. For instance, will the images of t-shirt be of same size and aspect ratio? Somebody might also give you good suggestions that you should keep in mind. For instance, allowing Jane to zoom in on an image so that she can see the t-shirt in more detail.

All this will give users a great deal of satisfaction with improved usability, accessibility and choice, as they engage more with your app.

 


Mobile Apps or Mobile Website or Desktop Site, Which One Will Work For Your Business?

For a business in today’s world, it is very important to understand the value of innovation and renovation with growing technology and exposure of their consumers. Both traditional and new businesses must realise that they should be there where their customers are. And not very surprisingly, they are on Mobile Phones!

According to Statista, the number of mobile phone users is forecasted to reach 4.77 billion in 2017. Hence, businesses nowadays are ready to spend a fortune on developing something, which is apt for their business as well as beneficial for their consumers. And the single most thing they need to do is planning a mobile effective strategy, be it a mobile app or a mobile site or a mobile responsive site. According to Google, mobile search is surpassing traditional ways of searching and mobile is forecasted to grow three times faster than the desktop sites.

In 2017, many businesses are increasing their mobile presence either through a mobile app or a mobile site, as part of their marketing strategy. Before analysing anything, it is very important to have a clear distinction between mobile apps and mobile websites.

A Mobile Website is specially designed to work on a mobile device. Users can easily open it through a web browser, like Chrome on Android and Safari on iOS. It is not much different from a normal website functioning on browser-based HTML pages allied together and opened on the Internet. Text, images, graphics, videos and content can be integrated on a mobile website and have access to mobile features like GPS, Click to Call, Camera etc. These features definitely enhance the end user experience (UX), seamless loading of pages, help in SEO, and is available for immediate usage. On the other hand, the maintenance is higher and is not universally compatible with all the mobile devices.

It may require more maintenance, may need bi-directional interpretation between mobile and desktop versions, the user experience & content may vary from device to device. But the page loads quite consistently and quickly on mobile, and your reach to user’s increases by 60 percent if you have a mobile site!

You must know….

 If your business has a desktop site, users will assume that there must be a mobile site also. In the case of absence, you might lose out on a 60 percent of dedicated smartphone user population, out of which a good 20 percent could be your probable customers. It is convenient as users can simply browse and check out your site, without downloading it.

 It is convenient as users can simply browse and check out your site, without downloading it.

 And the more a site is mobile-friendly, the better it represents on Google and Bing ranking

 Using WordPress and Joomla, by adding a few components you can develop a mobile-friendly version, saving you of efforts and extra cost involved. It will look pretty, easy to use and accessible from any device.
Coming to Mobile Applications, they are meant to offer a superior user experience. They can be used online and offline depending on the nature of the content. The truth is that comparing mobile apps and mobile websites is like asking to choose between ‘mac’ and ‘cheese’. Macaroni is nice, but it’s amazing with cheese. Right? Users download these apps from Apple App Store, Google Play, etc. and install them on a mobile device, rather than being condensed within a browser.

Be it Native or Hybrid, apps call for a greater setup and definitely involve a superior strategy for mobile and marketing. You will need to rope in someone to optimise your app. It might sound a lot of work, but it would give you more return on your investment.

Why Apps are Cool…

Because users are spending more time on apps than on mobile sites. According to Statistic, UK smartphone users are estimated to reach 48.3 million, and they are expected to be 2 billion users around the world by that time.
 An app gives your users a comprehensive experience like they can perform various functions including payments, bookings, shopping, and also use personalised services.

 If you have an app, you are already a step ahead of your industry competitors.

 They provide greater customer rendezvous allowing vivid capabilities and activities. E.g. A customer uses a movie booking app to book tickets, email the tickets to his friends, collects reward/loyalty points on current booking. He takes a selfie at a movie with friends, shares it on social media, receives a notification for a free coupon of caramel popcorn combo for the next movie. Deal Done!

 It simply gives your brand a mass presence and recognition, the more downloads, the more the profits.

How Desktop Site is Different From Mobile:

Desktop sites have a huge platform for content and info, which gets restricted in mobile platforms because in small screen it has to be time, priority and feature specific. The user enjoys the horizontal and contextual navigation on a desktop, whereas in mobile the navigation is usually in vertical form. Through the internet and the web, users can open hypertexts seamlessly. There is greater scope for hypertexts to explore through internet or web and usage of graphics for marketing purposes is a trend on a desktop site. Users can access quick links on footers and breadcrumbs allowing them to have an idea of their location on the site. Whereas mobile sites support marketing opportunities with greater usage of phones and promotional messages and geo-location services to produce local results. Whereas a Responsive Design Website is cost effective, as you can manage it with one URL for all the devices.

The site speed is comparatively slow in case of large pages and the user experience is limited. Though from SEO perspective, content is easily optimised for desktop and mobile both, through a single link.

I think a desktop site gives a larger picture of your brand and a large number of an audience still believes in desktop sites. Whereas, a mobile site is easy to set up, so this is minimal a business should do. On the other hand, to give your business mobile manifestation on an entirely different level, a mobile app is required. Through your app, you can probably have a new profit stream and give a better experience to your consumers.

 

 

 


What Is the Average Number of Apps A User Downloads On His / Her Device

 

With over 2 Billion smartphone users worldwide, Appreneurs see a great potential in mobile applications’ market. Thanks to their ever-growing popularity, 1000-1500 apps are added daily on Apple iTunes and Google Play Store. These statistics significantly suggest that businesses are investing more money into app development than ever before.

On the contrary, a study by e-Marketer suggests that only 30% of smartphone users have up to 0 -10 apps in their phones and another 32% have 11 to 20 apps on their phones. Furthermore, only 49% of users use 6 – 10 apps each week.

Looking at these numbers Appreneurs might wonder what’s actually happening to the rest of the applications. Which apps are people using on a daily basis? What is it that makes the users stick to some applications and trash the rest?  What are the kinds of apps that people like the most? How much time are people spending on mobile apps? And many other such questions…. Looking at the smartphone usage pattern, users are actually spending 85% of their time on apps, most of which is spent on texting and using social networking apps. WhatsApp tops the charts all over the world, majorly followed by Facebook and Google dominating the rest of the app market.

Looking at the smartphone usage pattern, users are actually spending 85% of their time on apps, most of which is spent on texting and using social networking apps. WhatsApp tops the charts all over the world, majorly followed by Facebook and Google dominating the rest of the app market.

There are various factors, which are involved in making the apps we know popular. Some of them are:

  • Utility

Most smartphone users are dependent on applications, which are useful in day-to-day life such as maps, emails, messaging, etc. Such applications must respond to user’s desire at any time. It lets them take immediate action whenever they want to find, buy, learn, watch, listen, talk, etc. And these requirements must get fulfilled in the moment, as the users’ expectations are high and patience low.

Eventually, the apps which address the needs of the users within these micro-moments get popular with the users. We might have many apps on our mobile phones but use only a few on daily basis. For instance, you might be using messaging apps like Facebook Messenger every now and then, but apps like Uber are only used when you are looking for a cab. The usability of an app depends on the value it is providing and the value can come in form of entertainment, convenience, travel, gaming, etc.

We might have many apps on our mobile phones but use only a few on daily basis. For instance, you might be using messaging apps like Facebook Messenger every now and then, but apps like Uber are only used when you are looking for a cab. The usability of an app depends on the value it is providing and the value can come in form of entertainment, convenience, travel, gaming, etc.

  • UI and UX

 UI and UX of an application play a big part in its success.  Its uniqueness and usability creates value for the user and enhances the overall experience. The application must be interactive, easy to use and responsive, making it universally compatible. The look and feel of the application would decide how the users would perceive the application.

With too many expectations on the stake, an app, which wouldn’t comply with the user demands, wouldn’t stay in their phones for more than a second.

For instance, there are two cab booking apps, namely A and B. A’s registration process is longer and takes time, whereas, ‘B’ allows the users to register for their Facebook account directly. There are chances that the user would start using ‘B’ application just for the ease and quick access it provides and dumps ‘A’ even if it has same specifications.

  • Marketing

 For an app to get successful, it needs to be marketed to drive percentage of installation and re-engagements, as an app business can’t propel on its own. An app has to compete with more than a million apps in an app store, hence, devising a marketing plan which focuses on strategies to establish and sustain the app business is very necessary, to deliver on KPIs.
Mostly, an app’s discovery doesn’t take place in an app store.  A good percentage of smartphone users are looking for apps in all kinds of instances. For example, Jake wants to buy a shirt online. He browses about it and finds that an app has a variety of shirts and offers discounts. He’ll most probably download the app and buy the shirt.

Mostly, an app’s discovery doesn’t take place in an app store.  A good percentage of smartphone users are looking for apps in all kinds of instances. For example, Jake wants to buy a shirt online. He browses about it and finds that an app has a variety of shirts and offers discounts. He’ll most probably download the app and buy the shirt.

The real challenge comes when one needs to re-engage the users with the application. In this case, push notifications to come handy. An app can easily re-engage its users with their application by providing offers or anything new. Deep links can also be used in push notifications that can take the users directly to what they are looking for. Therefore, the probability of the users to engage with the app and make purchase increases.

  • In-Built Addiction

An Appreneur must be aware of the expectations of its app’s audience and provide them with what they are looking for at that given point of time. This is something which would keep them glued to your application. This is how users start enjoying the benefits of your application and recommend it to others.

As people are carrying their phones with them most of the time, so you can very well use it as an opportunity to create new touch points, like having bar code scanners which they can use while shopping or making any purchase. When your app gives them lucrative offers based on their location and preferences that are when it starts turning your users into potential consumers.

 

 

 

 

 

 

 

 


Are Heart Rate Monitoring Apps Accurate?

With the avid usage in electronics; mainly smartphones, health has become a concern for many individuals. Developers, in order to maintain this avid usage (addiction), have developed apps to indulge the ‘fitness freaks’. A wide variety of health apps can be found on both Android and IOS platforms. But the one that often catches the fancy of many are the ones that claim to measure your heart rate by simply using the front or the rear end of your phone. So the question that arises is; can these apps really monitor your heart rate?

Instant Heart rate by Azumio Inc.

One of the predominant apps on Google Play store, this app has been widely downloaded by over 10 million people. With so many downloads, the app must be doing something right. So I put it to test. By placing your finger on the camera lens it gave me a reading of 91 Bpm in about 10 seconds. I
f there were to be slight movements of the finger, then it would automatically restart.

Measuring heart rate by counting your beats.

A technique we were taught in school to measure your heart rate without any electronic device, was to count the number of beats by placing two fingers on your wrist against the clock. The number
of beats in a minute would approximately amount to the person’s heart rate. Another way would be to count the number of beats in 15 seconds and multiply it by four. This method gave me an approximate measure of 88-89 bpm.

 

Verdict

These apps indeed prove to be accurate. Even though getting an accurate reading might take a few attempts but they shouldn’t be discarded away on the thought of a money-making scheme to fool people. They don’t replace the digital heart rate monitors used by doctors, but any individual looking for a quick fix to monitor his/her heart can definitely use these apps without looking to buy an extra add-on feature.

The Fitbit Charge HR and Surge gaining tremendous fame on their claim to track and monitor an individual’s heart rate have recently been proved wrong by a study conducted by California State Polytechnic University. Researchers found that the readings were off 20 bpm or so. Downloading a free app definitely, beats an investment of 140$.

 

Some opinions expressed in this article are those of a guest author and not necessarily Apptology FZCO. 


Will we Witness the Death of Desktops?

With the rise in usage of smartphones, many marketers have shifted their bid strategy completely to focus on the mobile devices. As the mobile revolution keeps evolving there have been tremendous leaps in mobile advertising. This has been seen in all emerging markets. This shift is due to the number of queries through mobile’s v/s desktop searches. So the question arises: Will we witness the death of desktops?

According to eMarketer, the number of smartphone users worldwide will surpass 2 billion in 2016. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to near 2.16 billion in 2016. But it would be unwise to put all our eggs in one basket. Yes, there has been a magnanimous shift in sales from desktops to smartphones, but desktops still help drive valuable business.

The reason behind the shift of marketers to a strictly mobile only strategy is the amount of time spent by users. Think about it? How much time do you spend on your mobile phones? The answer is the reason for this shift. With the shift from data storage to cloud computing, people are just enjoying the revolutionised ride. Search volumes have shifted to mobile phones, but do we spend all our time on them? 80-90% of mobile users spend their time on their mobiles surfing through social media, apps, and emails and playing games such Pokémon Go, (that took the world by a storm).

It is safe to say most of the consumers enjoy a cross-platform usage, which is why many websites have a subset that translates to a mobile site. With the development of responsive sites: One website, one URL for all devices, has helped keep the desktops alive. Desktops are more suited for entering vast amounts of data and computing work that requires a large amount of processing power. New advances in technologies such as Big Data and analytics tools require their beloved desktops. Can you imagine Wall Street without desktops?

Marketers should base their bid strategies on the complexity of transactions or data compilations. You cannot expect account books to be maintained on smartphones. So marketers should not place all their eggs in one basket. Desktops are still generating conversions, so it is important to keep the nuances between mobile and desktop searches to create a marketing mix. So do not prepare for a funeral yet.

 

Some opinions expressed in this article are those of a guest author and not necessarily Apptology FZCO. 


The Importance of a Responsive Web

A website has proven to be a crucial mode of communication and correspondence for this ever-changing digital world. With new innovations rising on the horizon constantly a website serves multiple purposes for a company or even a small enterprise. It showcases the capabilities and credentials of the company with varied services or information they can provide to the user.

Remember the days we were told by our parents to fetch the newspaper, collect pamphlets, food menus etc. All this is constantly changing and becoming part of a digital world. Food menus, advertisement, news have all shifted to our mobile phones where the World Wide Web provides us with a vast amount of knowledge just by a click of a button; nowadays by the touch of a button. The traditional modes of marketing and selling products have been left to the dust where people have picked up online stores, drop-shipping, online marketing. To top it all, smartphones are available to all classes as many local companies in countries have gotten into production. With a magnanimous paradigm shift in the working of a capitalist or a mixed economy, the thinking of people has also evolved.

With avid usage in smartphones, companies started developing mobile sites which are a sub-sect of a website. The issue that arises is the difference in the categories and interface available to a user surfing a website and a mobile site. A mobile site being the sub-sect of a website may not display the same amount of information or display the same number of categories as all those categories may not be useful to the user. Recall any companies shutting down their websites? Flipkart, an E-commerce company based in India shut down their website to promote complete usage of their mobile app. But soon after they had to restart their website due to a downfall in their business.

All this led to Responsive Web Design (RWD). The goal of this design was to craft sides with an easy navigation, reading, minimal resizing, scrolling to provide an optimal user experience over a wide range of devices. This allows a user to access his website across all platforms and devices without having to face issues between the website and a mobile site. This ensures your website is compatible with various browsers, takes lesser time to load, websites are more responsive, and it becomes easier for updates to take place through CMS.

The advantages for the website owner are vast, it saves money, reduces time, increases visibility, and enhances business due to the responsive design. The user benefits from one website, one URL, the experience is enhanced and optimal.

With new advances in technology and innovations, it only makes sense to keep up, to keep and maintain the goodwill of a customer is the first step in managing a successful entrepreneurial business.

 

Some opinions expressed in this article are those of a guest author and not necessarily Apptology FZCO.