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Apptology
Service · Custom Software

Internal tools that replace your spreadsheets.

Dashboards, ops tools, and integrations built around how your team actually works, by senior engineers who ask why before writing a line.

The best internal tool is the smallest one that kills the most busywork. We don't sell platforms; we find the workflow that bleeds the most hours and build the thin, boring, reliable thing that fixes it.
What’s included

What you get.

  • Workflow mapping before code. We sit with the people doing the work and map the real process, not the documented one.

  • Senior engineers only. No juniors learning on your budget. The people who scope it build it.

  • Integrations with your stack. ERPs, CRMs, sheets, legacy APIs: we connect to what exists instead of demanding replacement.

  • Role-based access and audit trails. Permissions and logging from day one, not bolted on after the first incident.

  • Documentation your team can use. Handover docs, runbooks, and a recorded walkthrough, so the tool survives staff turnover.

  • Honest build-vs-buy advice. If Retool, Airtable, or an off-the-shelf product does it, we'll say so and save you the build.

Process

How this engagement runs.

01

Map

1 week

Shadow the workflow, find the hours, agree the success metric.

02

Architect

1 week

Data model, integration map, tool choices, security review.

03

Build

3-8 weeks

Weekly demos with the actual end-users in the room.

04

Adopt

1-2 weeks

Training, parallel-run with the old process, then cutover.

05

Operate

Ongoing

Monitoring, fixes, and iteration as the workflow evolves.

Pricing

Productized, AED-priced.

Spark

From AED 45,000

One workflow, one tool (e.g. an approvals dashboard or quoting tool).

Build

From AED 110,000

Multi-workflow ops tool with integrations and role-based access.

Scale

From AED 250,000

Department-wide systems with data pipelines and reporting.

Custom

Let's scope it

Multi-entity, regulated, or legacy-replacement programmes.

Pricing reflects scope, not seniority. Every project gets senior engineers.

FAQ

Questions buyers actually ask.

How is this different from no-code?

It often isn't. When Retool or n8n is the right answer, that's what we'll build on. We write custom code when the workflow outgrows no-code: complex permissions, heavy data, or anything customer-facing.

Do you integrate with our existing stack?

Yes, that's usually the point. ERPs, CRMs, accounting systems, spreadsheets, and legacy APIs. We've yet to meet a stack we couldn't connect to, though some make us earn it.

Who owns the IP?

You do, entirely, from the first commit. Code, designs, and documentation all live in accounts you control.

Can we self-host?

Yes. We default to your cloud accounts (AWS, Azure, GCP, or UAE-based hosting where required) so there's nothing to migrate later.

How do you handle data security?

Least-privilege access, encrypted at rest and in transit, audit logs, and UAE PDPL-aligned data handling. For regulated industries we'll walk your compliance team through the architecture before we build.

What if requirements change mid-build?

They will, and that's normal. Weekly demos surface changes early, and we re-scope openly: what's added, what's deferred, what it costs. No silent scope creep, no surprise invoices.

Find the hours your team is losing.

Bring us the workflow that hurts. We'll tell you what fixing it takes, and whether it's worth it.